eMarketing Overview

There are many ways to market your business, both offline and online, and after trying and testing a few, you will soon realise that some will work better than others.

In any and every method you try or use, you should always track and record your efforts so you can learn from them. Only by learning from your mistakes and trials, can you ensure future improvements.

So, which method will work best for you?

The answer is, unless you try them all, we really won't know. The key is to approach each method wisely and cautiously and to definitely spend some time researching and talking to professionals in the field.

So, what next?

Well, hopefully this website will help you with any questions or concerns you might have and iron out any loose ends. But I guess the next step is to slowly try out each eMarketing method and analyse the results.

One piece of advice for you is to speak up when talking with eMarketing specialists. They might be experts in their field but YOU are an expert in yours... Get your heads together, speak up you will find that you will be on top of everything and seeing good results.

	eMail Marketing Business and home users alike check emails daily, and like many of us, check several times a day. What better time to attract someone's attention then in these short periods of time where they are almost hoping to be contacted and to feel 'important' and 'popular'. Find the right database, the right email designers and your email marketing campaign will be a success!
	Search Engine Optimisation The ideal marketing strategy is to get a constant stream of 'free' unique and return visitors to your site, without 'any' effort. Search Engine Optimisation is simply the art of doing things right when it comes to your site code and content and making search engines aware you are there. Although a slower method of marketing, SEO is probably the most important part of an online marketing strategy for those businesses that are in it for the long term. Put the time, effort and investment in now, and reap the benefits forever.
	Pay Per Click Advertising Most marketing campaigns can cost in the thousands, and can't be stopped midway, except Pay Per Click Advertising. PPC uses the major search engines to target only people that are currently searching for your company and product related keywords. Once a campaign has been started, it can then be paused, stopped, re-edited, tested and trialed at any time, giving you complete flexibility in budget and allows for immediate reaction to the results that you are getting. Pay Per Click shouldn't be about bringing in shear volumes of traffic as everyone of these costs money and will forever. PPC is about optimising and testing your advertisements to ensure profit levels and to continously try to improve the margins. If managed correctly, PPC can show you where your website is going wrong, and what your prospective customers/clients are looking for and want, a must for any business starting out on the web.
	Viral Marketing Let's say, for example, that you run a PPC campaign and pay 40p for a click. This visitor browses the website, likes what he/she sees and tells 5 of their best friends or family members. Now, these 5 people go on to tell another couple and so forth, estimating an example figure of say 50 people.... Not only did you get a lot more people to see your service/product, but also at no extra cost AND more importantly, from a more trusted source. Word of mouth is probably the most valuable source of selling there is, as people tend to trust friend's and families' opinions. Viral Marketing, where you pay a one-time fee for potentially an unlimited number of leads, clicks, contacts and/or sales.
	Website Usability Testing Lets continue with the above example where you pay 40p for a unique click using PPC advertising. The link between that visitor visiting your site and actually going away and telling their friends and families, is your website itself... and how 'good' it is. If your site looks bad, has a strange navigation or is just plain confusing... that visitor leaves without recommending anything. Obviously other reasons for why they may not recommend the website could be your services/products/content or the relevancy of your site altogether. By testing your website using both Usability and Split testing, you can find out what your visitors think of your site, as well as how you can improve and make it better. Advanced website testing is the link between traffic and sales... Converting what traffic you do get, into leads or sales... therefore, making your marketing strategy more cost effective.