Affiliate Marketing
Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.
Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimisation, paid search engine marketing and email marketing. On the other hand, affiliates sometimes use less orthodox techniques like publishing reviews of products or services offered by a partner.
Affiliate marketing - using one site to drive traffic to another - is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
Affiliate Marketing Explained
There are two sides to Affiliate Marketing;
- For people who want to make money from affiliate marketing
- And for those who want to increase sales through affiliate marketing
For people who want to make money from affiliate marketing
Basically, if you own a website, you can benefit and make money from selling or recommending other people's products. Any sales or perhaps leads (depending on the affiliate contract), that is generated from your website, you will earn commissions on (how much commission depends on the affiliate contract).
You can find participating companies either by browsing their website (links to such information most commonly found in the footer links), by typing 'keyword/company name' along with 'affiliate program' or 'reseller' into Google or Yahoo! Search Engine OR by signing up to an Affiliate Network Website.
Some Affiliate Network Websites:
For those who want to increase sales through affiliate marketing
If you want to capture more customers and sales, then affiliate marketing can be one of the best things ever. Having hundreds, thousands of people all selling your product/services is a thing we all dream of. Hundreds of Sales People recommending and selling your products/services 24/7. What more can you ask for?
First of all, add a page to your website, and put a link to it in your footer, in your site map and perhaps on your homepage. Spend a little money on Pay Per Click and send people to your new affiliate/reseller page.
Then, join one or all of the above affiliate network websites and let them manage your new resellers.
I would recommend to everyone to at least add an affiliate/reseller page as any new business helps. But to what extent you take it to, is completely up to you.
